Well-being from Nature
Organisation: Seinäjoki University of Applied Sciences, Creativity and Health
Title: Well-Being from Nature – Hyvinvointia luonnosta
Region: South Ostrobothnia
Funding: Leader groups Liiveri ry, Kuudestaan ry and Leader Suupohja / Centre for Economic Development, Transport and the Environment
Project duration: 1.1.2020-31.3.2023
Total project budget: EUR 93 750
Target group: existing and new operators in the area interested in wellness tourism and the provision of Green Care services and products
The project aims to develop existing and new wellness tourism and Green Care services, to find new links between service providers and to look towards internationalisation. The main objective of the project is to establish an international and national exchange of information on the organisation of wellness tourism services.
The second objective of the project is also to activate regional actors in the field of wellness tourism, nature tourism and green care activities.
The project also aims to exchange information on existing wellbeing technology measurement equipment and to set up a business group project, during which companies can focus on concrete development measures, for example in the use of wellbeing technology.
The project will benchmark different approaches, digital marketing tools and the integration of different services and products in Finland, Ireland and Malta. The project provides an opportunity to learn about different approaches and offerings, as well as a direct dialogue with operators in the same sector in the partner countries.
The project organises national and international seminars, workshops and study visits to support knowledge exchange and activation. In addition, the project will organise an international study visit to each participating country and will reciprocally host a study visit from each country, if the COVID-19 situation allows.
During the project, companies will be encouraged to adopt measurement tools and to use measurements to support their own activities and the marketing of their services. This will be done by demonstrating the functionality of the well-being technology devices in workshops.
Listen to what the Finns and Maltese involved in the project think about South Ostrobothnia as a tourist destination and the potential of the region for wellness tourism. Marja-Liisa Pienimäki, an entrepreneur involved in the project, tells the biggest lesson was for her during the project.
Podcast in Acast (link)